April 2013
3 posts
Anonymous asked: Really? "Not your father's Oldsmobile" jumped the shark years ago. Check a blog called "God's of Advertising" for the history lesson. Also, you need more than Creative support to successfully pull off winning, you need research and Planners. They would have told you that the parents' breakfasts are healthier than you think. I suspect your instincts are right...
Where's episode 2?
I hope you are going to keep this up. I think it is very cool and am interested in what you come up with.
Anonymous asked: Why no more posts?? You obviously beat the first pitch and left me wanting more!
April 2012
2 posts
4 tags
The Pitch: Subway 12:38PM EST
Introduction
First I’d like to thank Subway and AMC for letting the other guys go first and for allowing me to pitch your new campaign.
The RFP
Subway has asked agencies to create a new ad campaign promoting Subway’s new breakfast menu to the 18-24 demographic.
The Facts
18-24 year olds rarely eat breakfast. They are graduating from being teens to being adults, they want to be...
4 tags
First Episode: Review
Okay, so I just watched the premier episode of The Pitch. If you’re not familiar with the show, it follows Mad Men and is basically a competition reality show for ad agencies. I’ll put aside my rant about coming up with this idea 3 years ago, and possibly sharing with AMC (I’m checking my old notes from then) because I want to focus on the content of this show.
I think...
