The Pitch: Subway 12:38PM EST
Introduction First I’d like to thank Subway and AMC for letting the other guys go first and for allowing me to pitch your new campaign. The RFP Subway has asked agencies to create a new ad campaign promoting Subway’s new breakfast menu to the 18-24 demographic. The Facts 18-24 year olds rarely eat breakfast. They are graduating from being teens to being adults, they want to be...
First Episode: Review
Okay, so I just watched the premier episode of The Pitch. If you’re not familiar with the show, it follows Mad Men and is basically a competition reality show for ad agencies. I’ll put aside my rant about coming up with this idea 3 years ago, and possibly sharing with AMC (I’m checking my old notes from then) because I want to focus on the content of this show. I think...